Uppergrass goes on a MINI adventure

When uppergrass were approached by the Bristol MINI dealership to help come up with a quirky platform to launch the new MINI Countryman, we rubbed our hands together in excitement.

How better to show off the MINI Countryman as a car suitable for both urban and rural driving, than by bringing the outdoors inside? Uppergrass successfully transformed the entire dealership by installing artificial grass throughout, creating a big ‘wow’ factor for customers who attended the event.

“The fake grass absolutely transformed the showroom, and the results were exactly what we hoped for. Customers could not believe how real the grass looked, and it helped us demonstrate just how versatile the Countryman is. Uppergrass did a fantastic job”.